Sensory

It's amazing how important our senses are. All of them.

Much of today's research focuses on vision since that is now a human being's primary sense. But taste and aroma play just a large a part in deciding to purchase a product. Ignoring ergonomics in design can make or break market share.

Clients know this and so do we.

A good package can get you only so far; it's what's inside that really counts.

AnswerQuest uses the most sophisticated tools to gather data using all the senses. Whether conducting a taste test, aroma study, or working with protypes, we make sure our research focuses on all aspects of sense.

• Monadic
• Paired Comparison
• Sequential Monadic
• Hybrid

Our systematic hybrid approach, combining our InterQuest model with in-depth interviews or groups with key participants immediately following the test, allows our clients to gather more data. Statistical, projectable findings to help them position their product properly in the marketplace and drive ahead of their competition, as well as the more subconscious and emotional drivers inherent in the purchase decision that can't be found in sheer numbers alone.

We have to know why; it seems we just can't help ourselves.