Virtual Reality and 3D Technology Solutions

Research has shown that humans naturally think in 3D as they mature and helps audiences customers gain a better understanding of a concept more quickly, remember it longer, and make faster decisions. 

Virtual reality can be presented in 2.5 D (standard viewing equipment, websites, etc.) and in 3D where the Z axis is added and the product can interact with the environment.

In studies conducted in the academic environment (combining cognitive learning with virtual reality) it has been found that students learn significantly faster and gain a better understanding of topics.

AnswerQuest is one of the first research firms to use this technology to capture participant attitudes and preferences, offering us a true competitive edge.

In New Product Development, VR can help streamline the process, cutting production time and expense by as much as 25%.

• Unfinished ideas or designs that need to be changed are easily manipulated before beginning product design.
• The core elements of the virtual reality used in research can then be applied to marketing communications
• VR is easily converted back to CAD for engineering purposes

Additional benefits of applying VR technology to research projects are:

• VR reduces concept development & testing time by 50%
• Product development cycle time can be reduced by as much as 25%
• VR allows concept testing to occur almost immediately without having to wait for prototypes
• Voice of the customer results are presented to engineering sooner eliminating engineering waste (redesigns)
• Virtual research environments can provide more control at a lower cost

VR can be used during all stages of the product life cycle, but is especially useful during New Product Development, and in an online environment to offer participants a more realistic experience upon which to base their preferences.

Virtually, anything is at your fingertips.